Welcome to A Touch of Ireland!
As a long established Destination Management Company (DMC), A Touch of Ireland is here to help you find the best of what Ireland North and South has to offer – great restaurants, memorable activities and experiences, prettiest routes, fun pubs for the perfect pint, and of course, the practicalities – suitable hotels, meeting space, logistics support, entertainment, staffing, guides – whatever you may need.
Ireland is an exciting country which offers the alluring combination of natural beauty, mythical culture, a relaxed philosophy, great fun and now a cool edge in Dublin.
A New Chapter
As our much-loved founder and industry legend Sue Uda always said, ‘the show must go on.’ And everyone at A Touch of Ireland is determined, and excited, to continue her extraordinary legacy.
We’re delighted to announce the appointment of Bega Perez and Deirbhile Cotter as our new Managing Directors. Both have been integral members of the A Touch of Ireland team for more than 20 years, and both are proud and honoured to lead the business into its next chapter.
Always a forward thinker, Sue had already kickstarted this transition two years ago, and while her sad passing has seen it come to fruition sooner than expected, the company is in experienced hands.
In 2024 our dedicated team delivered one of A Touch of Ireland’s strongest ever commercial performances, and we are excited to build on that momentum.
“We are absolutely honoured to take control of the business that Sue built from scratch and determined to continue both her legacy and the hard work of our team by growing and evolving further,” says Bega.
“It is an exciting challenge that comes at a time when we are really developing as a business — working as a DMC for more markets than ever, achieving Sustainable Tourism Business certification, and expanding our team to better serve our global clients,” adds Deirbhile.
We are passionate about showcasing the very best of Ireland and look forward to strengthening our partnerships with our trusted colleagues, clients, and preferred suppliers as we continue to deliver exceptional experiences and grow our shared industry.
Bega Perez & Deirbhile Cotter
Managing Directors, A Touch of Ireland
Honouring the past, shaping the future.
Our Approach
It’s not our style to claim that we’re the best at what we do. Ireland is constantly evolving so we have been kept on our toes for over 30 years – new events and opportunities to discover, ever changing tastes and demands to respond to. In the end you decide how good we are!
We believe an important ingredient for success in this business is to treat our suppliers and their staff with respect. We want them to perform beyond the call of duty for your group and, in doing so, enrich the experience way beyond expectations.
We also enjoy what we do. We like the challenge of the job and we work hard to make every event an unqualified success, but we don’t like high blood pressure or anxiety attacks any more than you do! That’s why you should find us approachable and friendly as well as professional.
Once you become a client of ours, we try hard to ensure you’ll keep coming back to us, which explains why we work with most clients year after year, and count many as good friends.
A Touch of Ireland is proud to be the exclusive DMC member for Ireland of 1 DMC World – the world’s largest DMC network.
View our Company Video
